![cinderella-image-hair-salons Cinderella - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/1cinderella.jpg)
![beautyandthebeast-image-hair-salons Beauty and the Beast - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/beautyandbeast.jpg)
![navigation-signs-image-hair-salons Navigation signs - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/1signs-scaled.jpg)
![lancelot-image-hair-salons Lancelot - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/1lancelot.jpg)
image!
Visual identity, graphic system and promo campaign concepts for the image! hair salons.
Color.Zone has refreshed the image! brand, creating a new visual identity and developing the further tactic campaigns. The identity pattern is simple: you see thin lines are playing hair as the basic visual elements. The brand is colorless, and turnes completely into the graphics, to make a sharp expression of hair itself.
The new tactic campaign starts with the question: what is your image!? Customer can recognise heroes from the well-known stories. Campaign make a point that everybody should have a nicely done haircut.
A key point in developing this campaign was to create a system based on the series.
![stool-image-hair-salons Stool - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/1stool.jpg)
![tshirt-image-hair-salons Tshirt - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/tshirt.jpg)
![magazines-image-hair-salons Magazines place - visual identity, graphic system by Color.zone agency for the image! hair salons.](https://color.zone/wp-content/uploads/2020/04/1magazines-1-scaled.jpg)