dbg – color.zone agency

dbgAlex2023-11-30T11:56:28+00:00

Duurzame
Bloemisten
Groep

#strategy
#rebranding
#web design

Welcome to the branding campaign for DBG Group, a dynamic and nationally recognized network of local florists rooted in the heart of the Netherlands.
The company committed to transforming the flower sector into a continuous tapestry of sustainability. Recognizing the importance of ethically grown flowers, it collaborates closely with clients to promote and facilitate the trade of sustainably sourced blooms.

The DBG Group approached us with a vision to undergo a transformative rebranding process. Their goal was clear — to evolve from a perceived generic hub for florists into a pristine space synonymous with sustainable business excellence. We did embraced this challenge, weaving creativity and strategic thinking into the fabric of their new identity.
Through a rebranding process, we meticulously curated a visual and narrative language that not only reflects the values of DBG Group but also communicates their commitment to sustainability. Our design elements and messaging seamlessly guide DBG Group from the notion of a mere floral marketplace to a distinguished haven for those who prioritize conscious and eco-friendly business practices.

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Branding –

Brand platform and brand story:

We help brands to create set of values, principles, mission and ideas that shape the identity of a company, to build an emotional connection between a brand and its target audience.

Brand book

The brand book is the keystone of a branding strategy. It contains all the elements that make up your brand, from its founding principles (mission and values) to its visual identity and guidelines (logo, fonts, colors etc.)

Visual brand identity

A visual identity isn’t just a name or a logo, but a series of components combined to create a unique image for your brand. This valuable toolset makes your brand more recognizable, differentiates you from competitors, and helps you build an emotional connection with your audience.

Other branding services

Brand presentation design,
Printing brand materials,
Social media visual and content platform,
Consulting and support

Our work >

MAVRO
Brand identity & visual platform

Packaging –

Research and strategy

One of our most important principles of creating packaging design is the impression it leaves behind — its legacy and memorability. We help brands to create this unique direction that meets all marketing needs and goals. This approach includes the detail research of competitors and cross-segment markets.

Other services

Logo, naming,
Brand message,
Copywriting,
Print materials, resizes and supervision,
Packaging guidelines,
Consulting and support

Packaging design

The four main elements of packaging are Colors, Visuals, Typography and Format. By combining these elements with strategy and creative concept, we help the consumers to relate to a brand easily and to have a high product awareness.

Our work >

D’AFFARI
Identity, Packaging, Digital campaign

Web design –

Visual concept and design

Designing a web–site, we help to create a user journey end to end.
By using imagery, beautiful typography, and straightforward design is what we do to resonate with today’s consumers. We build digital experience that get user exactly where they need to go.

Digital design

We always combine technology and imagination to create media meant to be viewed on a screen or digital interface. This could include web design, landing pages, animation, interactive elements, or 2D or 3D models, apps, YouTube videos, Social Media design and content.

Development

Next step is bringing the ready digital visuals to life, working with a content management system to get your website online and available to users.

Our work >

Duurzame Bloemisten Groep
Web design & Development

Advertising –

Research and strategy

An effective advertising strategy will include a clear understanding of the brand’s unique insights, the competition, and the target audience’s needs and wants.

Art direction

Art direction brings clarity and definition to our work. It combines art and design to evoke a cultural and emotional reaction in any level. It’s literally a visualisation of a brand.

Copywriting

Сopywriting for us is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action. Creating things like naming, headlines, concepts, articles, digital content and etc., we take care that all of them connect with a brand mission and it’s strategy.

Other services

Creative concept, headline, copy,
Production supervision,
Promo material design,
Launch and activation,
Brand presentation design

Our work >

Finangel
Advertising campaign & film