Être Aimé

#strategy
#branding
#packaging

Aimer et être aimé” is a beautiful French phrase which means “to love and being loved”. It’s a fragrance collection inspired by the ephemeral qualities of precious nature’s gems, and the love dedicated to the native life.
The logo and the packaging design were made to match the clean and neat style. Inspired by the french style and art direction, the overall design was made to be as minimal as we can.