Concept, art direction for the commercial film for Finangel.app, the new shopping system, processing in UK.
Finangel app is the new shopping system, which was started in UK. This easy to use application allows you to shop online with more than 150 stores with advantage of using split purchases into 3 payments. And it’s for free.
Following the brief strategy, Color.Zone with the director, Sergey Minadze and the Storm production, have created the bright and easy sequence for the young audience, and the Instagram lovers.
This super-colored project was released in spring time in UK. Color.Zone art department followed the creative and art direction. The bright colors combination was employed to introduce huge amount of shopping online choices, the fashion trends and mood variations.
Along with the motion titles which explain the mechanics, the video sequence takes the viewer to the friendly Finangel journey.